Newcastle Medical Photography Department 


Background:

Medical Photography is a specialist profession supporting other healthcare professions within a medical environment. They may work in studios, clinics, operating theatres and on various wards  and supply medical photography to other professional medical staff.


 Medical Photography department wants to promote the brand identity of the department. Also because brand identity represent a companies value, service and personality.

The brief says the logo should have impact/be graphical/fresh/capture what we do/look Professional/ Serious.

The will use the logo foe Leaflets/Discs/Consent forms/Letter headed/ Electronics Media/ Contact Card/Promotional Materials

another thing they mentioned is that they don't want the design to be based around  camera which is obvious.

Researched medical logos





Most medical logos i have researched including these has the colour blue, the symbols are normally on the left side and simplistic. The fonts used are clear, easy to read and the logos look professional.

Instead of me using the camera in the logo to represent photography, i have used parts off the camera that i find interesting. The shapes are suppose to represent the lenses of the camera. the smallest shape is meant to present the bright reflection the light.  i first went with the colours black and white but looking back on the research most of the successful logo are in colour example blue or green. therefore i decided to use two different shades of green. i have experimented with the layout oh text, i made some texts stand out than others because that's what i want the viewers to look at first. My favourite Logo is the fourth on the right.

 Evaluation 

 made sure that “Saturday Sessions” and Ministry of Sound logo were the most visible elements as there is too much overall text for it all to be read when passing the poster.

have  tired to angle the text so that it matches in with the 3D styling and I feel this is very effective.  But I could have done a better job but using Indesign.

My improvement would be to experiment further with text and position to help it incorporate more seamlessly with the rest of the design.

 i have used orange and brown. i have experimented with colour.

 

Used rectangle tool, then effect > 3d> extrude & bevel options to make the rectangle 3d

The varying sizes of cube can also be stacked and arranged to make diverse forms so I will create three cube-based patterns, each using varying combinations of different sized cubes.

First experiment would allow for a better application of text. However

the second experiment is better and more effective.

Evaluation

I have made sure that “Saturday Sessions”, company name and the Ministry of Sound logo were the most visible elements as there is too much overall text for it all to be read when passing the poster.

My improvement would be to experiment further with this text layout and position to help it incorporate more seamlessly with the rest of the design.

I have made full of use of the colour palettes to create three high contrast colour schemes, using purple in each as per the brief and rotating most of the other colours between the posters for unity.

 I have angled the text so that it matches in with the 3D styling and I feel this is very effective.

 I used all the palette colours. I like how the the second poster looks so far. (colorful and bright). used colours which contrast each other to make it appeal more.

 Poster 1

Evaluation

If I had to improvement anything on the poster, I would change the colour of the ministry of sound logo, because compare to everything it doesn’t standout which it should, because its one of the most important things given by ministry of sound to included.

My other improvement would be to include the company name on the poster.

The poster is text heavy. I wanted to layout the content in a way that the poster isn’t dominated by the text. I did excity that  by having lows of text and making the font small, but clear enough to read on A3 poster.

I used the colours provided by ministry of colour as you can see on the poster.