Further research

                             Hed Kandi

Hed Kandi is the leading vocal house music brand, releasing over 12 compilations and throwing over 1,500 parties  worldwide each year. The company is a UK-based record label and a music brand which was established in 1999 by Mark Doyle, specialising in funky, soulful house music.. Hed Kandi's catalogue includes both artist albums and various genres of club compilations. As well as producing music albums and compilations, the company host events all over the world. From their famous Saturday night parties in Ibiza to pool parties in Las Vegas, their distinct brand of uplifting house music accompanied by a live saxophonist and percussion player can be found in every corner of the globe.

 The music brand in positioned in the middle on the poster, covering the length. The brand name also stands out because of the colour as it bright and light therefore contrasts the background the images and other typography below it. i like how the information is positioned below, because the designer has cleverly made use of the space below and found a way to make the texts look good. I like this poster because of the layout and also I wanted to see how they have made heavy text work.

 Hed kandi appears more to woman because of  the girly colours used example on this poster they have used a lot of purple. I like how the poster is simple but appearing because of the images, colours  and used of different fonts to help make the poster interesting.

All the typography is positioned on the right, in two different colours and in more than three fonts. I like how the some of the information is in bigger font, it might be because the designer thought the information is more important. Also like the chose of colours; goes with the theme and nightclubs, as well as a girly feel to it.