Tuesday, 17 January 2012

loco logo

I have created a logo for the staff restaurant in newcastle college, my idea was to created a logo that is simple, clear and appeals to all staff. I chose the word "Loco" because it can easily to remember, sounds good and i think it will appeal to the target audience. I included a slogan below the restaurant name because without it, the logo could be about anything and also the slogan gives the audience more detail about the restaurant example fresh food. i decided to used orange for the word "tasty" because it remembers me of the spices and the things that are included in the food to make it tasty, used green for the word "fresh" because the green reminds people of something new and if its food then vegetarian food. And also  used the colour red for "food" because some of the food will be cook and hot but another reason why is because i didn't want the logo to be just black and white.

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